Ticketmaster finds ways to bring back live shows
Pfizer pharmaceuticals announced a vaccine candidate for COVID-19 which shows a 90 percent efficacy rate on an initial clinical trial. While immune researchers and nation leaders scramble to get a vaccine in motion, Ticketmaster has devised a plan to resuscitate live music shows in large venues.
If you’re a serious live music fan, there’s a chance you were hurt when city ordinances prohibited concerts or events with large audiences. While businesses of all sorts aim to return to a somewhat ‘normal’ life, some are modifying normal protocols to help ensure the safety of guests.
What would be required of fans that want to attend a concert?
Though the plans are in the developing stages, the large distribution company has rolled out a potential plan to control the risk of new infections. If an attendant were to purchase a concert ticket, fans would have to verify that they have been vaccinated (which would provide one year of COVID protection) or provide negative test results for a COVID-19 test 24 to 72 hours prior to the concert event.
Following a test, a fan would have to instruct the lab to forward test results to their health pass company such as IBM or CLEAR. If the fan either received a vaccination or a negative test result, the company would confirm the attendee’s status with Ticketmaster. If a fan tests positive or declined to take a test or vaccine would not be allowed access into the event.
Alternatives created after the cancellation of large events.
Before Ticketmaster devised a plan to accommodate fans and artists in unprecedented times, promoters, producers, and artists have created innovative ways to get over the hump of the cutback in live music shows.
Timbaland and Swizz Beatz created #Verzuz, a friendly matchup of music icons showcase a curated list of hit songs from their career. Famous artists like Babyface and Teddy Riley, Rick Ross, 2 Chainz, Brandy, and Monica, Erykah Badu, and Jill Scott have all participated in this fan-favorite amid the pandemic. On Nov. 19, Jeezy vs T.I. will kickoff #verzuzz season 2. Rumors are circulating that A Tribe Called Quest and Outkast may face-off in an upcoming battle with the new season.
Parking lot concerts have also been a trend since safety measures restricted large events like concerts. The Parking Lot Concert Series is another fan-fave that has attracted music fans. Attendants can purchase tickets and enjoy the concert from their vehicles. Vehicles are situated next to each other in the parking lot of the Gateway Center Arena in Atlanta.
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