In the late 1980s, cities throughout the South began to catch on to the sound of hip-hop.
The Geto Boys, a group from Houston, were the first hip-hop artists from the South to gain popularity. Houston became the center for Southern hip-hop, along with cities like Atlanta, Miami, and New Orleans.
The North was still taking over mainstream during this time, but artists from the South were letting us know “they had something to say”. Today, DirtySouthHipHop highlights Southern hip-hop pioneers OutKast, and Master P.
East Atlanta group OutKast consisted of the duo, André “André 3000” Benjamin and Antwan “Big Boi” Patton.
OutKast came into the hip-hop scene in 1992 and was signed to LaFace Records. They released their first album Southernplayalisticcadillacmuzik in 1994 and debuted on Billboard’s Top 200 at number 20. Their first single off the album, Player’s Ball, reached No. 37 on Billboard’s Hot 100 charts. OutKast later went on to drop five more studio albums, including certified gold albums, ATLiens (1994), and Aquemini (1996).
OutKast’s fourth studio album, Stankonia, was the first to grab the attention of music lovers outside of the United States. In 2003, OutKast released a double album, Speakerboxx/The Love Below, which became their first album to reach number one on the Billboard 200 charts.
Their final studio album, Idlewild, was released in 2006. OutKast is the most successful rap group of all-time. They have received six Grammy awards and sold over 25 million records worldwide.
Master P/ No Limit Records
New Orleans native, Percy “Master P” Miller, started his career in the San Francisco Bay Area after inheriting 10K and opening a record store called, No Limit Records, which later became the name of his own record label. In 1991, Master P released his first debut album, Get Away Clean; however, it wasn’t until 1995 that Master P released his best-known song, “Bout It, Bout It“.
After the release of his fourth studio album, Master P relocated No Limit Records back to New Orleans with new artists and in-house producers.
In 1997, Master P released his breakthrough album, Ghetto D. The album went certified, triple platinum and sold over 260K copies in the first week, which was the highest sales of any of Master P’s albums. The album contained the single, “Make Em Say Ugh“, Master P’s highest-charting single to this date.
Master P later went on to drop nine additional studio albums and star in numerous movies and television shows. In 2009, Master P was named the highest-paid hip hop entertainer in the world.
He continues to break ground with new ventures, such as Rap Snacks and his new ramen noodle brand, Ugh Delicious.