Russell Wilson has recently given a sneak peek of his clothing brand 3Brand at the opening of the new Rookie USA Flagship Store on June 24th.
Ciara helps Russell Wilson with the line
The NFL quarterback for the Seattle Seahawks and his Grammy award-winning singer Ciara hosted an exclusive premiere in celebration of the line with friends and family — The Real host Adrienne Bailon, NFL wide receiver Victor Cruz and rapper Fabolous and wife Emily B were all seen at the event.
Russell Wilson went in about his dreams as a child and why he created the brand.
Wilson told Forbes, “As a young kid, I used to dream about playing in the pros. I would do the Michael Jordan crossover move wearing his shoes. The biggest reason I wanted to create 3BRAND was for my fans to have my gear and for them to be able to experience everything I’ve dreamed about.”
Notable kid celebs
Additionally, notable star kids such as Dascha Polanco’s son Aryan, Bailon’s nieces Jet and Beau Alexander, and Ciara and Wilson’s own Future, Sienna and Win were seen on the runway for the brand.
Wilson continues, “I was fortunate enough to create this logo and be part of the process behind creating 3BRAND. The number 3 means so much to me. 3BRAND represents the mind, body, and soul. I live 3 things everyday of my life – sports, music, and fashion. Ciara and I have three children, and it’s my football number.”
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