The Coveted Fenty Skincare line by the makeup mogul herself Rihanna officially launched today. Meant to cater to all skin types and genders, Fenty Skin is starting with a trio of multitasking 2 in 1 essential: A makeup removing cleanser toning serum, and a moisturizer-sunscreen.
”Everybody has skin, and everybody should take care of it, so I never approached skincare or making this line from a gender standpoint. I didn’t want anyone to feel excluded or be excluded.”
Fenty Skin Formula
She is Incorporating vital ingredients such as vitamin C-rich Barbados cherry, hyaluronic acid, and niacinamide into each of the products. Rihanna taps into her Barbadian heritage with her products and taps into her tropical memories with warm, clean scents nodding to the line’s cherry, coconut, and desert melon ingredients (synthetic fragrances making up no more than 1% of the formulas).
“Skin-care is self-care,” she said in an interview . “I am trying to get people into a ritual—something that’s really simple—three steps. We start there because skin care can get complicated. It can get confusing, so I wanted to start with something that would be easy to understand so that people can get right to it.”
Fenty skincare is meant to meet the skin-care needs of individuals with all skin tones, types, and concerns, encompassing pillars of inclusivity and accessibility for all. “Skin is skin,” says Rihanna of making the line gender-neutral, having tapped a wide range of stars for the campaign including A$AP Rocky, Halima Aden, and Paloma Elsesser.
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Early access to shop FENTY SKIN starts now for our email subscribers, and you can still get in on it if you sign up for email at fentyskin.com! Shop the three FENTY SKIN START'RS: – TOTAL CLEANS'R ($25 USD) – FAT WATER PORE-REFINING TONER SERUM ($28 USD) – HYDRA VIZOR INVISIBLE MOISTURIZER + SPF ($35 USD) or get all three FENTY SKIN START'RS in a bundle for $75 USD ($88 value) available for early email access now and launching July 31 exclusively at fentyskin.com! Who copped theirs already??? 😂💖
In an exclusive interview with Glamour, Rihana revealed why she chose some of the products included.
“I think the biggest misconception with SPF, in particular, is that Black people don’t need it, and as a woman of color, I’m here to say that’s a lie,” she continued. “You don’t think about the parts of your body that are exposed to the sun, like your hands. Driving your car—on the steering wheel—those are things that age quickly, but they’re so exposed. SPF is for everyone and every day.”
Rihanna is no stranger to the entrepreneur game. According to Forbes, Rihanna Fenty Beauty line earned $100 million in the first week of the launch, and today her businesses are worth more than $3 billion.