Quavo throws in with Legends
Quavo is the latest celebrity to invest in Legends Sportswear. After purchasing a minority stake in the clothing company, Quavo is now in business with many notable athletes from across the sporting world. Quavo and Legends have previously partnered for Quavo’s charity basketball event.
Quavo sent an exclusive set of Quavo X Legend gear to celebrities, such as Pharrell and Post Malone, to commemorate his partnership with Legends.
“Quavo is the perfect fit for the LEGENDS brand based on his background in both sports and entertainment, and as a trendsetter in the fashion and pop culture worlds,” said Legends Sportswear founder Scott Hochstadt.
Some other athletes invested in Legends include Steve Nash, Baker Mayfield, Matt Barnes, and Willie McGinest. Quavo is a die hard sports fan, and former athlete, so the partnership between with Legends is a perfect fit.
Quavo makes his intentions clear.
Upon signing with Legends, Quavo was very eager to begin his partnership stating that “I’m excited to officially be a part of the Legends family… Legends is about striving to be the best no matter what it takes, fighting to get to the top.”
Quavo and the other Migos have a history of taking advantage of their celebrity status to sign on impressive endorsement deals to enhance their branding.
In a year in which Quavo has racked up wins such as covering GQ with his girlfriend Saweetie, partnering with Legends Sportswear continues the Atlanta rapper’s hot streak.
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