Lebron James endorses Black-Owned Business in IG Post
LeBron James showed the world his first Wheaties box when he posted a photo of himself displaying the iconic orange cereal box in his hands. He did this from his area in the NBA’s Orlando bubble right before capturing his fourth NBA title.
The box showed an image of LeBron James skying for a dunk in his Lakers uniform along with students from his I Promise school in Akron, Ohio.
Many people were surprised at what LeBron was wearing on the Instagram post
Most people would think because of his Hollywood status LeBron would have worn a Nike styled outfit to endorse the athletic brand, but instead, he wore a graphic T-shirt while paying tribute to the boxing legend Muhammad Ali.
The shirt was designed by Ferris, who founded his Atlanta brand Do Not Disturb 10 months ago.
This was a huge promotion for the small black-owned business, but it is not their first big cosign. The designer’s first big customer was Young Thug, who still to this day rocks Do Not Disturb logo hoodies on daily basis. Other rapper friends of his such as Gunna and Lil Keed also became supporters.
Ferris first started with only one connection but quickly gained more after meeting Thugger
Ferris said that all of his connections started when he connected with Thugger’s stylist Zoe Dupree before the European tour in Summer 2019. He then linked up with Dupree who was leaving from Atlanta that afternoon.
Ferris met up with Dupree right before he entered his Uber and gave him a large variety of his T-shirts and hoodies. Ferris was not sure if Thugger would endorse the stylish pieces, but he trusted his gut that giving Dupree his clothes would ensure new connections.
Ferris hopes to add more styles into his lines such as puffer jackets and basketball shorts. He also hopes to go into the home goods space too. So far the only items are available are on his brand’s website, but working with retail partners is his goal. Ferris specifically says he would love to stock up in A Ma Maniere.