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Lauren London Launches New PUMA Collection

Lauren London and Puma are releasing a brand new collection inspired by the actress and her hometown of Los Angeles. The brand ambassador photographs herself around LA In The Forever Stronger collection.

Lauren London states, “I am so grateful and proud to drop my first collection with my Puma family. I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.”

The Forever Stronger collection includes fashionable T-shirts, hoodies, and the classic black and white Puma Suede with “Forever Stronger” embedded on the shoe. The T-shirt and hoodie display a small blue heart, which is a special tribute to Nipsey Hussle.

Lauren London and Nipsey Hussle

Late Hip Hop rapper Nipsey Hussle and Lauren London had a romantic relationship together and even had a son together in 2016. Sadly Hussle was killed in 2019 at the age of 33.

Before his death, Nipsey Hussle also did a few collaborations with Puma to create clothes. Hussle assisted in the PUMA x TMC collection which was released in August 2019. Additionally, 100% of sales from PUMA x TMC were donated to the Neighborhood “Nip” Foundation.

 

The excitement from Adam Petrick

Adam Petrick, Global Director of Brand and Marketing at Puma stated, “We are excited to bring Lauren’s vision to life through the Forever Stronger collection.”

Petrick continues, “This collection encompasses Puma’s classic identity while capturing Lauren’s genuine style and love for the L.A. community in a meaningful way. We are honored to partner with Lauren on this important launch.”

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