Donda by Kanye West didn’t need any aid; his album went gold in much less than a month and is still in the top five of the Billboard 200 chart. Despite this, Kanye’s new album received a good bump on media platforms this week.
Free promotion for Donda
On Monday (October 4), while Facebook, Instagram, plus WhatsApp — that are all owned by Facebook, Inc. — experienced severe outages, Jack Dorsey, the creator and CEO of Twitter, taunted his formidable competitors by posting a link to Kanye West’s “Off The Grid” from Donda. In response to a post about Facebook’s website being for sale, Dorsey originally scoffed at his competitors’ technological issues. “How much?” he asked humorously.
Jack imitated the fact Twitter users typically market themselves after a viral tweet by putting a SoundCloud link to Kanye West, Fivio Foreign, and Playboi Carti’s appropriately Donda duet after his message hit the internet, which presently covers approximately 25,000 retweets and 80,000 likes.
He joked, “Wow, this blew up.” “Here’s a link to my SoundCloud,” she says. Jack’s “Off The Grid” tweet received over 4,000 retweets and 17,000 likes, despite not being as successful as his original Donda Facebook prank.
Donda is an overnight success. On SoundCloud, the song has over 3.5 million plays, a figure in which Twitter’s top dog appears to have had a little hand. “Jack from Twitter brought me here,” and “I’m just here for the facebook outage,” we’re some of the comments.
Dorsey’s love for rap
Jack Dorsey has previously shown his admiration for Donda. He openly suggested an album marketing approach to Mr. West in August, weeks just before the album’s delayed-release.
“And…this is unlikely and maybe against the creative process…but it would be incredible if @kanyewest put out #DONDA as it is now and continued to update it until he feels it’s ‘finished,’” he tweeted on August 8. “So we can all witness the work evolve in real time.”
The affection is reciprocal. Kanye West alluded to Dorsey as his “beloved” developer in a 2019 interview with Apple Music’s Zane Lowe, hailing him as “simply very smart” and a “visionary.
Jack Dorsey has indeed demonstrated that he is a supporter of many other rappers, frequently promoting Nas, Kendrick Lamar, and Nipsey Hussle on his Twitter account.
Jack actually started a business with JAY-Z early this year, purchasing a controlling interest in TIDAL for a whopping $302 million. As part of the deal, Hov also got a position on the board of Dorsey’s payment business, Square.
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