Jermaine Dupri brings music royalty and NBA Hall-of-Famers together for social “change” with a new single
Atlanta’s So So Def super-producer and Songwriter’s Hall of Fame inductee, Jermaine Dupri teamed up with Ne-Yo, Johnta Austin, and Bryan Michael Cox to create their new single, “Change”, which JD calls “an all-star movement.”
Ne-Yo tweeted that he was honored to be a part of the project by saying, “Now more than ever it’s time to #BETHECHANGE”.
Now more than ever it’s time to #BETHECHANGE ✊🏾!!! Honored to be a part of “CHANGE” with @jermainedupri @Socialchangefnd @sosodef @symphonicdist @AMZN_Doc_Ock. https://t.co/kbiqMWMGxa pic.twitter.com/PRCBeS9M1d
— NE-YO (@NeYoCompound) October 23, 2020
Dupri spoke to AllHipHop about the single. “We created the song to call attention to these long-standing issues,” states Dupri. “Members of the global community are now awakened to issues affecting BIPOC. The global pandemic forced us all to reevaluate everything from our health to police brutality and systemic racism. We are now witnessing a paradigm shift that creates an opportunity for real impactful change. ‘Change’ only resonates the need for topics that should have always been prioritized.”
In addition to having some of the industry’s best songwriters, the single also features an all-star lineup of artists from Hip Hop, R&B, and Gospel.
The collaborative efforts of JD for the new single couldn’t have come at a better time with Election 2020 coming to an end after Election Day next Tuesday, November 3.
In a candid video on Twitter, Dupri explains that he put in the work to get the record out despite some of the people he reached out to “taking too long.”
CHANGE is necessary. CHANGE is essential. The time for CHANGE is now. "CHANGE" streaming everywhere on 10.23.20. All proceeds benefiting the @socialchangefnd. Be the Change you want to see. #BeTheChange #Change #ItTakesAVillage @symphonicdistro@amzn_doc_ock @WWPubRelations pic.twitter.com/sSqKnpmR7B
— Jermaine Dupri (@jermainedupri) October 22, 2020
Social Change Fund
According to Dupri, all proceeds from streams will benefit Social Change Fund, an organization created by Carmelo Anthony, Chris Paul, and Dwyane Wade to support critical and timely issues impacting the Black community.
According to their website, the mission of the Social Change Fund is “to invest in and support organizations that are working to liberate Black people and advocate for indigenous people and communities of color through the lens of policy solutions, community representation, and narrative change. Our partner organizations work to accelerate social change and sustainably build a fair, equitable society.”
You can find “Change” streaming on all platforms.