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Jaleel White’s Cannabis Line “ItsPurpl”

Jaleel White’s Cannabis Line

Famous actor Jaleel White is now getting into the cannabis field. His line has the creative name of ItsPurpl with aspects of the cannabis Purple Urkle strain. That is not all but he also has a partnership with 710 Labs for his line.

White’s coming out very soon actually in less than a week on April 20th that will start in Cali and will slowly expand to different areas as they grow and progress.

White talks about how his line will distinguish itself from others because there is no line out there that leads purple weed.

“The thing that always stood out to me was there no clear brand leader for fire purple weed,” White explains.

“It made no sense to me, that no company of significance had claimed this lane, so why not me?”

The Partnership

The founder, Brad Melshenker of 710 labs was more than happy to partner with Jaleel especially since they were able to become friends so easily over their interests in cannabis.

“710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else,” the founder says.

“We tend to let the product speak for itself. But over the years Jaleel and I became friends and organically our conversations developed into a project.”

“He was on a journey to find the real Purple Urkel from back in the early 2000’s. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose.”

Expect ItsPurpl to be out very soon especially if you live near Cali.



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