Dreamville Leader Teams With Puma
In terms of music, J.Cole has had a relatively quiet 2020, however, the Dreamville OG has announced a collaboration with Puma for a new colorway dropping for his RS-Dreamers sneaker line. Cole signed a multi-year deal with Puma at the beginning of this year in February.
The Ebony and Ivory colorway was previewed on J.Cole’s Twitter this past Wednesday (December 2nd) with a scheduled drop date of December 4th. Although the kicks were very stylish, the tweet was met with sharp critiques from fans wanting a new solo album instead.
Since the release of his 2018 album KOD, J.Cole has been focusing on developing the talent on his Dreamville roster and delivering high-quality features with artists like 21 Savage and Young Thug.
The deluxe edition of the Dreamville collab album Revenge of the Dreamers 3 dropped in January of this year and looked to build on the success of the group that Cole has been championing for some time.
However, even with the success that ROTD3 earned, fans are still craving for a follow-up to Cole’s last solo venture in 2018 as evident from the responses on Twitter.
Everyone thinking it was the album.
The disappointment !! pic.twitter.com/tqaqoqsyQl
— benacq (@benacq44) December 2, 2020
Don't do me like this I thought it was about the album pic.twitter.com/2UHyNJJJjW
— Viny🔥👑 (@vinyf79) December 2, 2020
Cole has Still Delivered Despite Critics.
The frustration for J.Cole’s fans may come from the fact that he made an announcement that his next project The Fall Off, is scheduled to drop this year and we are in December.
The only solo tracks released by Cole this year were “Lion King on Ice” and “The Climb Back” along with “Snow On Tha Bluff” the track used to respond to Chicago emcee NONAME. Dropping “Snow On tha Bluff” was another move that has not found favor with the entirety of his audience.
Despite what his fans and critics may have to say, J.Cole has remained adamant about being himself despite the standards placed on him by the industry and his audience. His confidence is shown in his composure he has shown to the adversity he has faced this year.
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