Data Shows Hip-Hop is Listened to the Most
The MRC Data Company has released its Annual Year-End Report and Hip-Hop was at the top of the charts again. The report is done in collaboration with Billboard and covers the music that was listened to between January 3 to December 31.
For the fourth year in a row, Hip-Hop/R&B was the most consumed form of music by the numbers. For units on the charts, Hip-Hop/R&B made up 28% of the overall sales of music in 2020. In terms of streaming Hip-Hop/R&B accounted for 31% of the songs streamed overall.
Lil Baby’s album My Turn was the most streamed album of 2020 with over 3.9 billion streams throughout the year. On the Top 10 Albums list for Most Units Sold, seven artists on the list were from the Hip-Hop/R&B genre.
Roddy Ricch had the most consumed single with “The Box”, which pulled in over 1.3 on-demand streams in 2020. His album Please Excuse Me for Being Anti-Social spent 11 weeks a the top of the Billboard Hot 100 chart.
2020 was a historic year for female artists, as five different women were able to be on top of the Hot 100 chart. Meg Thee Stallion, Doja Cat, Nicki Minaj, Cardi B, and M.I.A were all able to hold a top space in 2020 making it the most female artists in the number one position.
As the country responded to racial injustice after George Floyd’s murder, Hip-Hop music from artists like Kendrick Lamar, J.Cole and Childish Gambino also saw an increase in streams.
From May 28 to June 6 the increase in plays came from protestors using the music of these artists as the soundtrack for their movement.
Even in a year where music was not listened to in the same capacity because of the pandemic and social distancing, Hip-Hop and R&B were able to show their value in cultural and market space in 2020.
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