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Geico And Tag Team’s New Spunky Commercial

Geico Commerical

No one wants to watch a boring Geico commercial, so what’s better than having beloved Tag Team in a commercial while incorporating their 1992 hit “Whoomp There It Is.”

A change of lyrics was done to the iconic song by The Martin Agency for the ad, and the Tag Team duo was in it making delicious ice cream sundaes in the kitchen.

This ad will make it the first time the duo appears on a commercial with the remake version, being they haven’t before with many other remakes from Walmart, Android, and Outback.

“We’ve been obsessed with this song since it came out in the ’90s,” The senior copywriter Roger Hailes, Martin says.

Geico And Tag Team

“It has this magical ability to put people in a good mood no matter what. I remember in high school, if a party was lame, we’d put on ‘Whoomp!’ That’s when parties just take off. Back in the day, I would sing: ‘Whoomp! There it is!’ and my mom would say: ‘There what is?’ And I’d say: ‘Doesn’t matter!’ ”

Lyrics And Credits

“French vanilla,
Rocky road,
Chocolate, peanut butter, cookie dough!
Scoop! There it is!
Scoop! There it is!
Shaka-laka! Shaka-laka!
Choco-laka! Choco-laka!”

Client: Geico
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Director, Marketing
Tom Perlozzo: Senior Manager, Marketing
Tim Ware: Supervisor II, Marketing
Olivia Ashby: Program Lead II, Marketing
Brighid Griffin: Program Lead I, Marketing
Rese Chorpening: Program Lead I, Marketing
Allison Eckert: Brand Team Planner, Marketing

Agency Credits:
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Danny Robinson
SVP, Executive Creative Director: Ashley Marshall
SVP, Group Creative Director: Neel Williams
SVP, Creative Director: Justin Harris
SVP, Creative Director: Sean Riley
Copywriter: Roger Hailes
EVP, Head of Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Brian Fox
Senior Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
VP, Planning Director: Lauren Prociv
Strategic Planner: Lauren Embrey
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb
Account Supervisor: Allie Waller
Account Executive: Juan Pelaez
Senior Project Manager: Stephanie Ashworth

Production
Production Company: Hungry Man
Director: Dan Opsal
Managing Partner: Kevin Byrne
Managing Partner: Mino Jarjoura
Executive Producer: Caleb Dewart
Head of Production: Marian Harkness
Producer: Buzzy Cancilla

Editorial
Editorial Company: Cut + Run
Editor: Frank Effron
Associate Editor: Kelly Henson
Executive Producer: Amburr Farls
Producer: Brian Mulvey

Visual Effects and Finishing:
VFX: The Mill
Executive Producer: Anastasia von Rahl

Audio Production:
Sound Design/Mix: Rainmaker Studios
Executive Producer: Kristin O’Connor
Engineer: Mike O’Connor & Jeff McManus

Music:
Music House: Tiny Lion

View Commercial Here

 

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